Sunday, May 18, 2008

Tempo Bathroom Tissue - Who Makes it?

Tempo toilet paper was a nationwide beta test of a few hundred thousand cases of the next generation of Charmin toilet paper from Procter and Gamble to see how customers rated it, without knowing its origin. Procter and Gamble released the new generation of Charmin under a private label called Tempo to a handful of distributors throughout the country and gathered feedback from thousands of users to gauge whether it was better than the old. So for all of the people out there looking for more of the soft Tempo toilet tissue, it will be hard to come by.

So this secret launch of a next generation product begs the question of how many other private label products are out there in the market as beta tests to gauge the quality of the product, and how does a distributor get a hold of some while it lasts. You would need good contacts within the manufacturer to be notified of tests like this. But private labeling of products has been going on for years.

One thing most consumers do not know is that most manufacturers private label their branded products for certain wholesalers in order to sell incremental volume at discounted pricing without affecting the pricing structure of their branded name products out in the market place. Paper manufacturers are a good example of this. The machines to manufacture paper are so expensive, that when they invest in one, it has to run 24 hours a day 7 days a week to pay for itself. So they can not just shut off the machines if demand slacks off for their products. So they are forced to strike deals with wholesalers to put the product under a different brand label at discounted pricing to sell off the supply.

One of my clients is the last site left on the web still selling Tempo, Reliable Paper Inc and even they only have 73 cases left at the time of this publishing. They were nice, cheap cases of Charmin while they lasted. When asked about why they are the last company to have Tempo, the owner of Reliable Paper Inc Brickford Faucette had this to say, "When my vendor called and offered Charmin quality toilet paper at a fraction of the cost, I asked how many trucks I could get. I substitute it for my other commercial brands of toilet paper to my daycare customers at the same price, but the quality is far superior."

Ecommerce and database specialist in the janitorial, foodservice, office supply, hunting, and fishing industries. http://www.reliablepaper.com

0 Comments:

Post a Comment

<< Home